Florence Golden Age 1400-1500 Essay Example | Topics and Well Written Essays - 2000 words

Florence Golden Age 1400-1500 - Essay Example hat which is concealed in the soaring of the mind and the spiritual adventure of the soul in the birth-giving process of the revelation of a renaissance masterpiece called the city of Florence. â€Å"Florence saw itself as the ideal city state, a place where the freedom of the individual was guaranteed, and where many citizens had the right to participate in the government. In 1400 Florence was engaged in a struggle with the Duke of Milan. The Florentine people feared the loss of liberty and respect for individuals that was the pride of their Republic.Luckily for Florence, the Duke of Milan caught the plague and died in 1402. Then, between 1408 and 1414 Florence was threatened once again, this time by the King of Naples, who also died before he could successfully conquer Florence. And in 1423 the Florentine people prepared for war against the son of the Duke of Milan who had threatened them earlier. Again, luckily for Florence, the Duke was defeated in 1425. The Florentine citizens interpreted these military "victories" as signs of Gods favor and protection. They imagined themselves as the "New Rome" -- in other words, as the heirs to the Ancient Roman Republic, prepared to sacrifice for the cause of freedom and liberty. The Florentine people were very proud of their form of government in the early 15th century. A republic is, after all, a place that respects the opinions of individuals, and we know that individualism was a very important part of the Humanism that thrived in Florence in the 15th century. â€Å" [2] What signifies Florence as a subject matter is that It has been the land of birth of the genuine renaissance of Italy as well as of the European world during the dark ages, which are depicted in the area age of 1400’s. Florence, in the times of the Medicis, Machiavelli, Galileo, Leonardo Da Vinci and as well as of the times of the crusades, have all established the process of the stardom of Italy during the time of decadence in Europe. Much is observed in

Consumer Relationship Marketing Case Study Example | Topics and Well Written Essays - 4000 words

Consumer Relationship Marketing - Case Study Example Companies or brands that focus on such areas can gain competitive advantage. Motorola's strategy, as outlined below, is to deliver a safe customer relationship service, which speaks to the customer's desire for clarity of vision. Motorola places strong emphasis on their ability to provide consistent security in information systems, and also matches the third requirement by maintaining a strong research and development program between all segments. With this approach customers are adequately informed of what the brand is seeking to achieve and benefits that shall accrue to them if they are successfully accomplished. Motorola is known around the world for innovation and leadership in wireless and broadband communications. Motorola (NYSE:MOT) is a global Fortune 100 leader in broadband, automotive communications, wireless technologies, and embedded electronic products. The company's Government and Enterprise Mobility Solutions (GEMS) business provides integrated radio communications and information solutions for public safety, government, and enterprise customers. Widely distributed sales and system integration teams previously collaborated by improvised phone, e-mail, and paper processes. Motorola consists of three businesses: Connected Home Solutions, Networks & Enterprise, and Mobile Devices. Connected Home Solutions provides a scalable, integrated end-to-end system for the delivery of broadband services that keeps consumers informed, entertained and connected. Mobile Devices designs, manufactures, sells and services wireless subscriber and server equipment for cellular systems, portable energ y storage products and systems, servers and software solutions and related software and accessory products. Networks & Enterprise solutions include secure two-way radio, cellular and wireless broadband systems to meet the needs of public safety, government, private, and service provider and enterprise customer's world-wide. The Motorola RAZR cellular phone. The sleek RAZR mobile phone is an innovative product marketed as 'Ultrathin' and light. Razr reported profits of $1.75 billion on sales of $9.42 billion with 750,000 units of the phone to wireless carriers in the first 30 days on the market (Hesseldahl 2005). Strategic Focus Motorola's Web-site states that: "We're scientists. We're artists. Most of all, we are a global communications leader, powered by, and driving, seamless mobility. Motorola is revolutionizing broadband, embedded systems and wireless networks - bringing cutting-edge technologies into your everyday life, with style" (Motorola 2006). A defining characteristic of Motorola's RAZR phone is international use and multi-national business, which is characteristic of a social and cultural worldview. This worldview may be comprised of the group's norms, values and assumptions for how people interact with each other (Distefano & Mavnevski, 2000).